Everyone wants clean, delicious water in their homes. Your next clients are already searching for your services. This article holds helpful, practical tips to grow leads for your whole-house water filtration business so you can serve your customers with quality water right from the tap.
Secure Your Google Business Profile
Much of your customer base will be local. Your marketing strategy should be catered to engaging and selling to local clients.
A Google Business Profile ensures all relevant company information is online and easily accessible, helping target local businesses: when homeowners seek out whole-home water filtration, they go online, enter their search, and receive locally relevant results.
Claiming and completing your Google Business Profile allows you to give consumers your business information, including your
- Address
- Phone number
- Website
- Social links and more
Your Business Profile lets you connect with customers, post updates, list your services, and more. It also informs how your company appears in Google Maps, an essential feature for locally marketing your whole-house water filtration businesses. Because your profile includes your contact information, interested homeowners can call your office with one click.
Educate Homeowners About Water Quality and Safety
Homeowners explore water filtration for various reasons. Issues with odor, color, and taste might push consumers to explore the impact of a whole-home system. But they might be unaware of the problems undetectable in low-quality water.
Whole-home water filtration enhances water quality in ways consumers can see, feel, and taste for themselves. More importantly, these systems remove bacteria, viruses, parasites, chemicals, heavy metals, sediment, and chlorine, which are harmful elements your customers might not be aware of lurking in their water.
Educate potential clients about all the benefits of whole-home water filtration. Provide data and research in a way that’s easy for consumers to read and understand. Highlight this information on your site, socials, and promotional materials. Clean water is about more than taste and appearance. Show them that investing in a water filtration system is an investment in their health and their family’s well-being.
Collaborate with Trusted Businesses
Building relationships with reputable businesses adjacent to water filtration allows you to tap into a broader market and capitalize on the trust those partnerships have established. Seek out companies that offer similar services but aren’t direct competitors. Because your audience already trusts the businesses you’re collaborating with, it’s easier to reach out and establish a connection with these new potential customers. They’re more likely to explore and invest in your services when you align yourself with a company they know.
Create an Engaging, Free Lead Magnet
A lead magnet is a free resource you offer potential customers in exchange for their email addresses. An engaging lead magnet created with your target audience in mind is an effective way to generate interest in your services, address pain points, and glean valuable contact information from customers primed to learn more.
Here are a few examples of lead magnets for a whole-house water filtration company:
- eBook – Create an eBook that teaches interested consumers the benefits of whole-home filtration, signs they need a water test, or other helpful information that will cause them to consider how a system can enhance their water (and lives!)
- Webinar – Record a webinar answering frequently asked questions. This medium informs potential clients and personalizes their experience by letting them hear from an expert within your company.
- Whitepaper – A whitepaper is a document that provides relevant data to the consumer. Include cited resources to validate your paper and deliver a science-backed incentive for choosing whole-home filtration.
- Quiz – Quizzes are fun, engaging, and low-commitment. Build a quiz that helps users identify and understand how they could benefit from a water filtration system. For example, does their water leave residue on dishes? Does it put off an unpleasant odor? Does it leave rust stains? Or perhaps there’s an invisible issue with their water that they can’t see or smell. Once they’ve completed the quiz, provide a prompt for them to schedule a call with your team.
- Water testing kit – Offer interested homeowners free or discounted water testing kits. Follow up with an in-person consultation to explore the results and how a whole-home water filtration system can address quality issues in their water.
Promote Consumer Financing
Whole-home water filtration systems are essential for delivering clear, tasty, safe water to your customers right from their taps. However, these systems require significant financial investment, which creates barriers for some individuals. Promoting consumer financing lets you show more consumers that they can easily afford a system with low monthly payments.
Offering consumer financing to your customers is a simple, effective way to sell more and grow your whole-home water filtration system business. Financing from United Consumer Financial Services lets your customers choose their ideal water filtration system and commence with installment almost immediately.
Our financing program is simple. Your customers apply easily from a phone or tablet. You will receive a notice of approval in just a few minutes. Customers learn the exact monthly dollar payment amount and the number of months to pay off their loan. Once the contract is signed, you can begin the project.
After you and your team have completed the project, your customer begins loan repayment, and you receive payment from UCFS in just one to two days. With consumer financing, affordable, low monthly installment amounts are easier for customers to handle along with their regular monthly expenses. Ensuring fixed rates for your consumer financing program provides the consistency and predictability your customers want, unlike credit cards with variable and higher interest rates.
Become a Merchant with UCFS to Sell More Whole-House Water Filtration Systems
Consumer financing through UCFS helps you increase sales, boost cash flow, and grow your water filtration business. We provide financing opportunities that position your business for long-term success.
Our team is ready to set up your financing program to give customers access to whole-home water filtration systems that can significantly improve their quality of life. Reach out to our team to learn how our financing options help you serve more clients and grow leads for your business.