Your practice changes lives. You and your team provide confidence, reduce insecurities, and help patients love the way they look and feel. With more and more individuals seeking elective medical and cosmetic surgery, practices like yours must find ways to engage with new patients so you can grow within this industry.
This article is packed with ideas for growing your elective medical surgical practice through marketing and financing. Let’s dive in to learn more.
Emphasize How Your Treatments Can Enhance Lives
Most cosmetic procedures and surgeries aren’t covered by insurance. Your patients will likely pay out of pocket for their treatments, which means they must be prepared to spend potentially thousands of dollars for care.
Elective procedures can include the following:
- Pain Management
- Rhinoplasty
- Breast augmentation
- Liposuction
- Bariatric Surgery / Gastric Sleeve Surgery
- Neck lift
- Chiropractic treatments
- Blepharoplasty/eyelid procedure
- Neuropathy Treatments
- Sexual Wellness
- Face-lift
- Facial implants and more
While these treatments aren’t typically medically necessary, they provide immeasurable value to the patient. Helping patients feel healthy and beautiful, boosting confidence, and reducing insecurity are priceless—and made possible through cosmetic procedures. Your clinic does more than conduct procedures; you deliver care that enhances lives.
Focus your marketing campaigns not on the services you provide and the surgeries you perform but on the outcomes your patients enjoy. For example, highlight how rhinoplasty can give the recipient the confidence to take pictures and enjoy what they see, how a breast augmentation can boost self-esteem during summer months at the beach or pool, or how liposuction can help a patient’s clothes fit better, so they’re more comfortable in their bodies and wardrobes.
Reassure potential patients that an enhancing elective medical procedure could be the right choice for them, even if it’s not medically necessary. Feeling good about oneself is crucial to your well-being and quality of life. Your practice makes a way for individuals to truly love themselves. That’s the messaging that helps you book more consultations, perform more surgeries, and change more lives for the better.
Don’t Forget the Guys
As you build your marketing campaigns, understand that interest in elective medical procedures is increasing among men. Your marketing should reflect that.
The National Library of Medicine published a study conducted from 2000 to 2020 that showed the following elective treatments increased among male patients:
- Butt lift (644%)
- Tummy tuck (63%)
- Facelift (19%)
Men want to look and feel great about their bodies, too. Don’t forget to target and cater to male patients as you consider your marketing. Include male representation in promotional material, before and after images and testimonials from male patients, and reinforce the reality that masculinity doesn’t have to be compromised because a patient chooses plastic surgery. Seeing, including, and catering to (often overlooked) male patients will help you grow your practice.
Keep Costs Consistent with Consumer Financing
Paying for an elective cosmetic surgery or procedures is a big commitment. Patients need and want reliable, consistent payment methods to get the life-changing care they seek.
Many patients opt to charge their surgeries to a credit card. However, in doing so, they could have an astronomical APR that significantly increases their total payment. For example, let’s say a patient undergoes an elective cosmetic surgery that costs $8,000. If their credit card has an APR of 30 percent, and they make a $300 payment every month, it will take nearly four years to pay the total, and they’ll have incurred more than $5,300 in interest fees. And if a credit card has a variable APR, these numbers could be even more daunting.
Consumer financing options allow patients to proceed with surgery without the overwhelming APR of a revolving credit card and the uncertainty of variable rates. United Consumer Financial Services maintains clear, consistent repayment terms, so there are no surprises when payment is made each month.
Patients seeking elective surgeries want a straightforward way to cover healthcare costs. Offering financing solutions helps your practice offer quality care with predictable, accessible loan repayment terms. This is an appealing consideration to individuals looking for affordable alternative payment methods for their cosmetic surgeries.
Drive Engagement through Visual Messaging
Elective cosmetic procedures are often driven by an individual’s desire for a new look and the many benefits an enhanced appearance will grant them. Drive patient engagement with visual messaging and marketing that centers on imagery showing potential clients how your services can transform their bodies and lives.
Social media showcases your practice, providers, and patient transformations. Post before-and-after shots and include video testimonials. Potential patients want visual and social proof of what you can do for them and how you can enhance their appearance and lives. Drive patient engagement through visual messaging to grow leads for your cosmetic surgery practice.
Financing Empowers Patients to Make a Change and Enjoy Their New Look Sooner
Working with a financing company like United Consumer Financial Services allows you to provide services to patients who want –– and need –– a change. UCFS offers the following benefits and services that help you grow your practice:
- Flexible Terms – Patients can purchase now and pay it off over time.
- Competitive Rates – A competitive consumer rate compared to credit card rates.
- Dollar Amounts – Finance amounts of $1,000 to $10,000 with a set, low monthly consumer repayment.
- Programs – No fee to register, set-up fees, or monthly fees.
- Online Credit Application—Credit applications are completed in minutes, and decisions are provided in seconds, so scheduling and procedures can proceed immediately.
- Fast Payment – Your practice is paid promptly, usually within 2-3 days after contract signing.
Offering financing is an easy and effective way to grow your elective medical surgery practice. Introducing financing options early and revisiting them often ensures your patients are educated about affordable payment options for their healthcare. When patients know they can reasonably and responsibly afford a low monthly payment alongside their usual financial obligations, scheduling their surgery is easy. Financing allows patients to achieve –– and love –– their new look sooner rather than later.
Partnering with UCFS to Grow Your Cosmetic Surgery Practice
Strategic marketing and real-world financing solutions are key to growing your elective and cosmetic surgery clinic. When searching for the right financing partner, United Consumer Financial Services delivers the service and support you need. The team at UCFS is backed by more than 40 years of experience catering to practices like yours. We help your teams understand and promote your financing options so you can book more appointments and change people’s lives. Connect with UCFS today to learn how patient financing will help you grow your elective medical practice and cosmetic surgery practice.