The motivations and reasons for choosing an elective medical procedure are as unique and varied as your patients. Unfortunately, medical insurance doesn’t cover elective medical care in most scenarios. Offices and clinics can enhance the patient experience and book more procedures by increasing the affordability of their services. Read on for the most effective ways to help clients afford their face and hair elective medical procedures.
Medical Care Matters
Elective procedures are life-changing for many patients who undergo them. And even though this type of medical care isn’t classified as necessary by insurance, it still matters. Patients need pathways to afford elective medical procedures to take tangible steps toward improving their quality of life. And they can’t rely on insurance to cover the costs. The following procedures are just a few of the many elective treatments patients must pay out of pocket for:
- Eyelid surgery
- Smartgraft® hair transplants
- Ellacor®
- Neck liposuction
- Brow lift
- Ear pinning and earlobe reduction
Providing ways to help clients afford their elective medical procedures increases accessibility to these services, which allows you to grow your business.
Ways to Help Clients Afford Elective Medical Procedures
Elective medical care matters. But because they aren’t covered under healthcare plans, cosmetic and elective procedures are an out-of-pocket expense. Increasing affordability helps you serve a broader customer base, and your clinic benefits, too. Creating pathways to affordability is essential to scheduling consultations and booking procedures and treatments. The more procedures you perform, the more revenue your business will generate.
Below are the ways medical offices can help their clients afford much-needed and sought-after elective medical care.
Bundle Services
Choosing to undergo cosmetic surgery is a significant decision. The patient must consider the potential risks, their recovery plan, and, of course, the cost. If your client is considering multiple enhancements, taking care of everything at once will be the most affordable option. Offering bundles or discounts for multiple procedures increases affordability, convenience, and accessibility to care.
Offer package deals that combine multiple procedures or treatments at a reduced cost. Offering a percentage discount for combining specific procedures or services can help clients save money and feel like they’re getting a better value, leading to increased sales.
Offer Seasonal Promotions and Discounts
Provide discounts during your practice’s slower seasons. Many people are more conscious of their appearance during the spring and summer months, so more bookings and consultations are typically scheduled at that time. Conversely, winter sees less interest among cosmetic patients. Running specials during the winter allows you to onboard new patients during the colder months, which are typically slower for cosmetic surgery and elective medical treatment consultations.
Maintain Price Transparency
Because elective face, hair, and other cosmetic procedures are out-of-pocket expenses, clients want (and deserve) to know exactly what to expect when it’s time to pay their bill. Provide clear, upfront pricing to prevent any frustration or confusion regarding costs. Maintaining price transparency helps clients feel more comfortable and prepared. Setting expectations early gives patients the full scope of their financial commitment, which helps ensure they follow through with their procedure and have a positive experience with your clinic.
Provide Convenient, Affordable Financing
Undergoing a cosmetic procedure is a big physical, emotional, and financial commitment. Patients need and want reliable, consistent payment methods to get the care they seek.
Many patients opt to charge their surgeries or treatments to a credit card. However, credit cards have infamously high APRs that drastically increase their total payment. For example, say a patient undergoes a brow lift that costs $8,000. If their credit card has an APR of 30 percent, and they make a $300 payment every month, it will take nearly four years to pay the total, and they’ll have incurred more than $5,300 in interest fees. That’s significantly more than half the cost of the procedure itself!
Consumer financing options allow patients to proceed with life-enhancing elective care without the overwhelming APR of a credit card or the uncertainty of variable rates. Patients seeking these treatments want a straightforward means to cover healthcare costs that doesn’t involve draining their savings or getting trapped in the cycle of credit card debt. Offering financing solutions helps your practice offer quality care with predictable loan repayment terms that easily fit into planned budgets. It’s an appealing option for individuals seeking affordable alternative payment methods for their face or hair cosmetic treatments.
Empower Patients to Afford and Enjoy Their New Look Now
Providing patient financing for your elective medical procedure clinic is the most effective and straightforward way to increase affordability for your clients. Choosing the right financing partner is critical to delivering positive patient experiences that help you schedule more consultations and treatments and grow your business.
Working with an elective medical care financing company like United Consumer Financial Services allows you to provide services to patients who want, need, and deserve a change. UCFS offers the following benefits and services that help you grow your practice:
- Flexible Terms – Patients can purchase their treatment and pay it off over time.
- Competitive Rates – A competitive consumer rate compared to credit card rates.
- Dollar Amounts – Finance amounts of $1,000 to $10,000 with a set, low monthly consumer repayment.
- Practice Programs – No fee to register, no set-up fees, no monthly fees.
- Online Credit Application – Credit decisions are made in minutes, so you can schedule the procedure immediately.
- Fast Payment – Your practice is paid promptly, usually within 2-3 days after contract signing.
Offering financing is an easy and effective way to grow your elective medical care practice. Partnering with UCFS to provide affordable patient financing options incentivizes your clients to book their treatments and procedures, knowing they can pay for their care over time.
When patients know they can afford a low monthly payment alongside their usual bills and spending, choosing to schedule with your practice is easy. Financing empowers patients to afford –– and love –– their new look now.