As water safety awareness grows and homeowners increasingly prioritize water quality, whole-house water filtration becomes an obvious choice. This industry has been growing consistently for years with no signs of slowing down. As trends shape customer behavior and preferences for filtration systems, brands, retailers, and independent dealers must adapt. This article from United Consumer Financial Services outlines trends in the whole-house water filtration business and how those in this market can capitalize on these trends to sell more systems and serve more customers.
1. Increased Demand for Advanced Filtration Technologies
The early models of whole-home filtration did the basics: filtering out sediment and offensive odor. Today, new technologies reshape what water filtration systems can accomplish. Homeowners can access clean, pure water straight from the tap, no matter their water source. Whether they’re on city water, have a well, or acquire water from other sources, homeowners can trust that their water is pure and safe with a whole-home water filtration system.
Meeting evolving consumer demands for filtration has spurred a new wave of filtration technologies:
- Nanotechnology
- Acoustic Nanotube Technology
- Photocatalytic Water Purification Technology
- Automatic Variable Filtration Technology
- Reverse Osmosis Systems
- UV Filtration
These advancements allow filtration systems to clean and purify water more thoroughly and efficiently than ever to meet consumer demands for the highest quality water possible.
2. Integration with Smart Home Ecosystems
Consumers can integrate smart home technology into virtually every appliance and electronic device in their spaces. From outlets to ovens, the refrigerator to garage doors, consumers expect the ease of integrated smart home systems, and smart phone apps including water filtration systems and equipment.
Consumers increasingly seek whole-home water filtration that integrates seamlessly with smart home ecosystems, allowing for remote monitoring and control. This can include features like real-time water quality monitoring and system status updates, including potential leaks and maintenance needs.
Modern water filtration businesses provide integrated technology that gives homeowners complete visibility of their systems and water usage. Ecowater’s HydroLink Plus® features a Wi-Fi-connected dashboard and sends alerts and notifications to users. Their system helps customers save money on water costs by identifying leaks and aiding in water conservation, including insurance savings of up to 20 percent!
Integrated systems can identify the smallest issues, allowing homeowners to address pinhole leaks before they evolve into catastrophic water damage. And because these systems operate via Wi-Fi, homeowners can get alerts from anywhere, even when they’re out of town, out of the state, or even out of the country. Some systems also automatically turn off water in the event of a leak or allow homeowners to manually turn off water with a simple tap on their phone.
Because the user’s data is housed within a single platform, homeowners can see a complete picture of water usage, pressure irregularities, and even minor leaks. Comprehensive diagnostic features provide water insights that can be broken down monthly, weekly, daily, and even hourly.
Water system customers want, expect, and have begun to demand an integrated, data-centered approach to water filtration. Water system manufacturers such as Rainking, Culligan and Kinetico are delivering on that demand with smart home integration that users can access right from their phones.
3. Focus on Sustainability
Sustainability is more important to consumers than ever. Shoppers care about social and environmental consciousness, and they prove it with their wallets. The water filtration industry is trending toward a greater emphasis on sustainability, which can also result in significant cost savings for the consumer.
Eco-friendly filters made from biodegradable or recyclable materials are in high demand, as are water-efficient systems that minimize water waste during filtration. Many companies are marketing systems that require less energy and boast longer life spans than earlier models, reducing the carbon footprint of the business and the consumer.
Kinetico understands the trend towards more sustainable water filtration. All of their systems are non-electric, which results in less electricity and less plastic use than other models, helping conserve environmental resources while saving customers money.
4. Customizable and Modular Systems
Personalization has become a significant factor driving consumer purchase decisions. Homeowners bring unique needs and wants to the table regarding their water. They want tailored solutions that address specific water quality concerns, like high chlorine levels, hard water, or particular contaminants or elements they want to filter out.
Customizable, modular systems allow homeowners to upgrade or adjust their systems as their needs and preferences change. This flexibility is especially relevant for addressing the diverse water quality concerns across different regions.
Brands like Kinetico offer specialty treatment systems, including ultrafiltration, aeration systems, membrane systems, and chemical injection systems. These systems address contaminants that aren’t filtered through traditional water filtration. Delivering bespoke water filtration gives customers the personalization and customization they’ve come to expect in every other retail space.
5. Rising Demand for Accessible Financing Options
Pure, clean, and safe water is essential for our well-being. Unfortunately, aging infrastructure is beginning to significantly affect water quality for communities across the U.S. As a result, many homeowners rely on water filtration systems to deliver safe, drinkable water to the tap.
As water filtration becomes increasingly popular and desirable, companies offering these services must create accessible pathways to purchase. With systems running thousands of dollars, homeowners want and need payment flexibility to make clean, pure tap water a reality in their spaces. Consumer financing options are essential for companies that wish to serve more customers, sell more systems, and reap the benefits of positive cash flow.
Water filtration systems impact customers’ daily lives. Through consumer financing from United Consumer Financial Services, companies can provide simple, straightforward financing that facilitates the sale and makes clean water a reality.
Working with a water filtration system financing company like United Consumer Financial Services allows you to provide services to clients who want, need, and deserve the peace of mind that comes with clean, safe water straight from the tap. UCFS offers the following benefits and services that help you grow your business:
- Flexible Terms – Clients can purchase their water filtration system and pay it off over time.
- Competitive Rates – A competitive consumer rate compared to credit card rates.
- Dollar Amounts – Finance amounts of $1,000 to $12,000 with a set, low monthly consumer repayment.
- Business Programs – No fee to register, no set-up fees, no monthly fees.
- Online Credit Application – Credit decisions are made in minutes so that you can schedule the installation immediately.
- Fast Payment – Your business is paid promptly, usually within 2-3 days after installation.
Offering financing is an easy, effective way to maintain affordability and provide the flexibility consumers expect.
Partnering with UCFS to provide affordable financing options incentivizes your customers to purchase their systems today, knowing they can pay for them over time. When shoppers realize they can afford a low monthly payment alongside their usual bills and spending, choosing to purchase from your business is a given. Financing empowers homeowners to afford—and reap the benefits of—their new whole-home water filtration system today. Connect with UCFS today to start the conversation.