The demand for backup, emergency-needed, or supplemental power for homes, RVs, and campers is growing. Many consumers recognize the convenience, long-term savings, and environmental benefits of solar generators, but high upfront costs can deter potential customers from investing in this equipment. This creates a challenge for companies that sell and install these products. By offering innovative financing options, incentives, and creative payment solutions, solar generator installation companies empower clients to embrace sustainable energy without straining their budgets. This article explores practical strategies to help audiences afford solar generators and take the crucial step toward a greener and consistently-powered future.
Demonstrate the Long-Term Savings of Supplemental Solar Power
Instead of focusing on the high upfront costs of solar generators, help customers reframe their thinking to view the purchase as an investment. Buying and installing a solar generator is a positive step that delivers long-term savings, not to mention the benefits of clean, reliable energy and being prepared for emergency situations.
Solar generators are ideal for supplementing power during an outage. Consumers can choose equipment that produces enough power to charge phones and laptops or upgrade to generators that keep major appliances running, including refrigerators and deep freezers. Instead of the hassle, hazards, and cost of running a gas-powered generator, your customers can reap the benefits of clean, quiet, and safe energy with a solar generator.
And these generators are ideal for more than emergency preparedness. Powering an RV, camper, or mobile off-grid lifestyle with a solar generator can save customers hundreds or even thousands of dollars in electric costs over time. There’s no need to plug into electricity when on the road. And when the RV or camper is parked at home, a solar generator ensures a steady stream of power to keep the AC and heat on as needed to prevent mildew and musty odors, so it’s always ready for the next adventure.
Solar generators are also great for day-to-day use, decreasing electricity bills. Homeowners can use these generators to power outdoor kitchens, workspaces, and more.
Provide energy-saving calculators on your site to demonstrate potential long-term savings on electricity bills. When customers see how much they can save on energy costs with supplemental solar energy or by not losing a freezer full of food the next time a power grid is out, they reorient their perspective and view their big-ticket purchase as a valuable investment that they will benefit from for years.
Bundle Discounts for Solar Equipment
Purchasing a brand-new solar generator is a significant investment, but retailers and installers know that predictable, safe, clean energy is worth the cost. Businesses can help clients afford solar generators by providing bundle discounts on products and accessories. Doing so increases affordability while delivering a positive experience for your customers.
By bundling expansion batteries or additional solar panels with system purchases, you can empower shoppers to build modular packages they want and need for an optimal solar energy experience without the cost of purchasing each element individually (and at full price).
Shoppers love to feel like they’re getting a deal. Curating relevant product bundles helps them bring home the products they want and need for dependable backup energy while increasing their order values; it’s a win-win for all parties.
Host Strategic, Limited-Time Promotions
Limited-time promotions are an effective strategy to make solar generators more accessible and affordable. Having a sale is a tried-and-true way to encourage quicker purchasing decisions. By offering discounts or special deals during specific periods, solar generator companies can reduce financial barriers while creating a sense of urgency to buy.
Align promotions with key shopping events like Black Friday, Cyber Monday, or Earth Day to tap into heightened consumer interest and spending habits. Offer discounts during holidays such as Memorial Day, Independence Day, or Christmas to appeal to shoppers who make big-ticket purchases around these major sales holidays.
Time-limited opportunities not only make solar generators more affordable but also generate buzz and increase sales volume during the promotional period. Combining discounts with added value (like discounted or free maintenance) can further sweeten the deal, helping customers justify their investment in clean energy for their RVs or as backup generators for their homes.
Provide Affordable, Accessible Financing
Solar generators have a high price tag. Consumers want affordable payment options to invest in clean, reliable energy without completely disrupting their savings or incurring insurmountable credit card debt. Many consumers find it impossible to cover solar generator costs with cash. Charging the system to a credit card isn’t ideal, either; high APRs and inconsistent rates can result in astronomical interest fees that significantly increase total costs. And unless the credit card purchase is paid off in the first month or so, the interest dollar amount can grow impossibly high.
Consumers want, need, and have come to expect payment plans that allow for immediate purchase and installation of solar generators. Offering consumer financing meets customer expectations and enables you to serve your clients with affordable payment options that help you sell and install more generators.
Partnering with the right firm is essential for electrical contractors, plumbing contracts, solar generator specialty companies and even retailers that sell portable units with smaller solar panels to attract more customers, increase sales, and maintain their position in this growing market. Companies installing products such as 4Patriots, Anker SOLIX, or Bluetti solar generators can depend on United Consumer Financial Services to deliver affordable, straightforward generator financing that serves your company and your customers.
With UCFS, the application is simple, and a credit decision is sent in just a few minutes, allowing you to proceed with the installation and provide instructions for loan repayment. Here are the steps:
- Enter the customer’s online credit application, or have them enter it themselves
- Receive near-immediate communication of credit application status
- For approved credit applications, the customer eSigns the contract right from their phone
- Move forward with the sale
- Get paid by UCFS within 1-2 days after the project is complete
- Consumer makes payments to UCFS through autopay for the life of the loan, starting 30 days after the project is complete
Affordability is a major factor in solar generator sales. Consumer financing options increase affordability and empower your customers to buy their solar generator system on their timelines. If you’re ready to make your solar generator lines and installation more affordable and accessible to a broader audience, connect with the team at UCFS today. We’re happy to discuss how offering consumer financing will help you serve more customers, increase sales, and grow your business.